Wow! The Idea Factory
Ed Bernacki started
his concept of the
Idea
Factory in 1996.
The Idea Factory Is...
A management
philosophy that stresses the development of ideas and innovation as the
key to business growth.
A system that instils
an equal sense of urgency to create revenue opportunities and to solve
business problems.
A tool kit to improve
brainstorming by focusing on reaching a particular "result".
The Reason for the Idea Factory
Ed Bernacki believes that most "good" business ideas already exist in
the heads of staff, suppliers or customers. However, few businesses use
a system to leverage the knowledge that exists or to enhance it
further. As a result, many ideas remain buried and often stifled.
Why an Idea "Factory"?
The Idea Factory is an easy-to-understand metaphor to show the need to
focus ideas in order to achieve results:
you need raw materials eg
time, a challenge, energy
you need to process the raw
materials eg brainstorming tools to create value
you need to produce a result
and ship it out the door eg the idea, an action plan
What Can The Results Be?
The Idea Factory is a step-by-step process to teach businesses how to
find ideas and turn them into profitable results, be this to:
solve business
problems - reduce shipping errors and damage
create business
opportunities - identify new markets or strategies
prepare the business
for the future - re-invent the business
Articles
Venture Magazine Articles by Ed Bernacki (336KB)
Wow! Thats a great Idea!
Contact
us to find out how to turn your great ideas into
action